Copying the Copywriter. Here’s how it’s done in Horsham

Category: Copywriting Posted: May 8th, 2013 by Claire comment-icon 0
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Ah, copywriting.  That illusive art of the written word. Some say ‘content is king’, but really I think ‘copy is king’.  Good copy invokes an emotion, a feeling, a connection with its reader. Great copy, however, invokes an action. Having just been on a copywriting course by the Sussex Branch of the Chartered Institute of… Read More »