How to write a PR Strategy for SMEs. Part 1

Category: Marketing Strategy, Public Relations, Top Tips Posted: July 29th, 2013 by Claire comment-icon 0
pr image

PR can seem like a dark art if you’re new to it, or have outsourced it to expensive agencies in the past. However, it’s really pretty straightforward actually, and like all marketing, with the right strategy you can get positive results. I believe it’s essential for all small businesses to have a public relations strategy…. Read More »


How to organise a successful Press Event for a consumer product launch

Category: Public Relations Posted: June 17th, 2013 by Claire comment-icon 1
cromptons event

Are you thinking of, or already in the middle of, organising a Press Event for a consumer product launch? Need a little tried and tested advice or some top tips? Well read on… Having organised several local and trade press events for large corporates and smaller companies e,g. McNeil Nutritionals (part of Johnson & Johnson), Cafedirect and… Read More »


Copying the Copywriter. Here’s how it’s done in Horsham

Category: Copywriting Posted: May 8th, 2013 by Claire comment-icon 0
copywriting blog image

Ah, copywriting.  That illusive art of the written word. Some say ‘content is king’, but really I think ‘copy is king’.  Good copy invokes an emotion, a feeling, a connection with its reader. Great copy, however, invokes an action. Having just been on a copywriting course by the Sussex Branch of the Chartered Institute of… Read More »


How to choose professional Marketing support for your business.

Category: Top Tips Posted: May 8th, 2013 by Claire comment-icon 0

So, you need Marketing support for your business or company? But you don’t really know where to go or who to choose? This blog is for you. Read on. When you move into a new area, Horsham West Sussex for example, finding a: reliable, trustworthy, honest, fully qualified and insured plumber or painter and decorator… Read More »